UX visual

User Friendly Interfaces

Parsek recognizes important challenges in developing intuitive and appealing user experience. Application planning and design are based on a series of carefully guided workshops providing a strong basis to reach creative interaction with users.

Within a specialized process of analysis and planning our designers create appealing, intuitive user interfaces that highlight client's uniqueness. Our consultants and designers create user interfaces which are crafted to provide an optimal user experience across a wide range of devices.

Our marketing experts have a lot of experience and in-depth know-how about usability, accessibility, and interface layout. Our consultants are in charge of performing important analyses on basis of which they take further steps, such as:

  • Audience Identification,
  • Usability Studies,
  • Best Practices,
  • Competitive Analysis, 
  • Application Evaluations

Planning is based on online metrics and other selected indicators, trying to achieve measurable results at different stages and at the end of the project. Whenever possible, advanced methodologies such as personas and user testing are used in order to support transparent goal achievement.

Interfaces have value when they are used

Our solutions exist to enable interaction. They add value and meaning for the end user by simplifying, clarifying and illuminating complex concepts. One of our key competences which derives from or 15-year experience in the UI design field is making complex solutions intuitive and simple to use by end users. We are well aware that the success of every web application depends on whether users actually use it. Like a beautiful sofa that is uncomfortable to sit in, UI design is failing if users choose not to use it. Hence we see added value in making user interfaces usable, engaging and oriented towards achieving objectives, not just making them visually appealing.

Interdisciplinary approach to UI design

Our organization is always striving to use and intertwine knowledge from different disciplines to achieve the best results. Thus our UI design experts specialize not only in visual and graphic design, but also digital marketing in general, typography, information architecture, copywriting, onsite and offsite optimization, user psychology and much more. We believe this is the only right path to reach UI excellence and hence put great focus on developing a wide set of skills and keeping up with trends.

Great user experience leads to conversions

UI design and UX analysis has to lead to enhanced visitor engagement. Our approach to design is focused on steering website visitors to complete a certain action, whether that is getting them to gain information, fill out a form, get consultation or buy a product. Interfaces have a crucial role in this and their effectiveness can be measured and evaluated from the business side as well. Effectiveness of user interfaces is analysed through the use of advanced web analytics and constantly optimized.

  • "PARSEK'S CONSULTANTS AND DESIGNERS CREATE USER INTERFACES WHICH ARE CRAFTED TO PROVIDE AN OPTIMAL USER EXPERIENCE ACROSS A WIDE RANGE OF DEVICES. DESIGN PRINCIPLES PROVIDE CLARITY, CONSISTENCY AND USABILITY THROUGH AN INTUITIVE INFORMATION HIERARCHY WHICH ENCOURAGES INTERACTION OF END USERS."


    - MARCO MAURIZZI, PRODUCT MANAGER, NOEMALIFE

Our projects

Gorenje Simplicity Website

Gorenje Simplicity Website

The experience of the website reflects these values of simplicity and design aesthetics, making navigation through the site uncomplicated and enjoyable. 

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G24 website

G24 website

G24 insurance was launched on the Slovene market as an answer to user’s needs to conclude automobile insurances in a simple and fast manner.

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Cross-border clinical healthcare record

Cross-border clinical healthcare record

The main goal of e-HEALTH project was to enable the exchange of information and documents between patients in Slovenia and Italy in a standard, secure and effective way.

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