As Direct Case Study Keyvisual

AS Direct low-cost online car insurance

AS Direct is a new brand in the insurance sector in Croatia, established by Adriatic Slovenica insurance company. 


AS Direct is a new brand in the insurance sector in Croatia, established by Adriatic Slovenica insurance company. This innovative brand offers a low-cost car insurance and provides its services exclusively through the Internet. Its main advantages are good price, fast insurance process and safety.


One of the major challenges was definitely an introduction to the Croatian market, especially taking into account the results achieved via similar product in Slovenia (WIZ online car insurance) which turned out as extremely successful. Notwithstanding the common points of the two insurance platforms, AS direct brings along certain specifics related to the Croatian legislation and integration with the systems of the third parties that are involved in the process of the insurance quote.

Considering the fact that the platform was launched just recently it is at this point too early to talk about its performance and results. It was established with the aim to increase the number of online insurance sales on the Croatian market and to increase market share.


After performing an in-depth analysis of user needs and defining the main objectives of the project together with the client, we developed a platform that provides safe and easy service in just a few steps.

The guiding principle of our design concept was to create a website offering relevant contents and functionalities in a user friendly way. As a result we introduced an intuitive responsive interface which enables users to navigate easily through the website and the whole insurance process. Great user experience will also help to increase the converstion ratio between visitors and potential customers.

What makes this product specific is the differentiation between regular online users of the website and logged-in users (call centers) who carry out the insurance procedure for the customers via phone using the AS direct application. Thus the application offers to the operators some additional functionalities that are not available to the non-authenticated users.

Following the client's requirements we chose Liferay Portal platform which is installed on Adriatic Slovenica's infrastructure along with several other applications that are being used in different parts of the Adriatic Slovenica Group.

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AS Direct low-cost online car insurance - 0

Adriatic Slovenica