Wiz insurance keyvisual 1
Wiz insurance keyvisual 2

WIZ Online Car Insurance

The essence of WIZ insurance is efficiency and personalized coverage. We designed a user interface, which reflects these core values and tries to optimize conversion rates to the fullest.


Client

WIZ is an online insurance brand, established by Adriatic Slovenica insurance company. WIZ insurance stands for Safe, Cost efficient, Outstanding and Trustworthy (»Varno, Varčno, Izjemno in Zaupanja vredno«). It is one of the quickest and most convenient online insurances in Slovenia offering personalized coverage for car insurance and supplementary health insurance.

Challenge

In response to the online insurance market situation where competition is constantly increasing, WIZ decided to expand their offer by adding a new health insurance product and redesign the existing website. The ultimate goal was to increase online insurance sales, by optimizing the interface and offering the best online experience to existing customers, as well as attracting new ones.

Solution

Our main focus throughout the entire project was to enable a secure yet easy online insurance process with minimal inconvenience to get the users back on the road as soon as possible. With comprehensive understanding of the target group, we thoroughly analyzed and planned each step of the online insurance funnel in order to optimize the process of servicing and maximize conversion rates. Apart from functional design and thought-out information architecture of the website, our role in the project was to implement the solution to an appropriate web platform. Based on the client's needs and requirements we chose Liferay Portal enterprise web platform, which is characterized mostly by dynamic input of various content types, perfect for adding new coverage in the future, special promotions etc. As a result, we introduced a renewed website with an improved responsive interface, quicker response times and additional functionalities. The interface guarantees the best user experience by guiding the user from the entry point to a transaction in an intuitive and simple manner.

Back to References
Client
Adriatic Slovenica
Year
2014
Link
https://www.wiz.si

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